What is New House?
New House is a strategy and communication group dedicated to helping your business connect your authentic commitment to humanity and environmental sustainability to your desired audience.
Who is New House?
New House is led by Lewis Perkins, thought leader in the corporate social and sustainability landscape. Perkins is joined by a vast network of subject matter experts who will work to achieve your company’s desired results.
How do they work?
After assessing your company needs, Perkins will assemble a team to meet your specific project and audience requirements (be it a social media expert, communication guru or an industrial designer). Through partnerships with a wide array of sustainability experts (from carbon calculating to sustainable material sourcing) , New House is able to scale project talents to your goals within sustainability and Conscious Capitalism.
What is Conscious Capitalism?
In this model, companies recognize that business success extends beyond the shareholder to include all stakeholders – including communities, vendors, suppliers, employees and customers. Companies such as GE, Walmart and IBM are following the wisdom outlined in Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the Worlds Problems.
In order to shift prosperity to a broader audience of stakeholders, companies are being called to incorporate Conscious Capitalism to creatively partner with external organizations to quickly reach environmental goals.
Why New House over other sustainability consultants?
New House embraces the theories of Conscious Capitalism. New House will identify and create these strategic partnerships with you. Admittedly, there is a lot of static in the “green” spaces as companies continue to add to the green washing confusion. While there seems to be too many confusing directions to go in, New House is able to use industry experience to filter through the noise and help you achieve your needs in a quick and cost effective manner.
Perkins knows the networks of the health and sustainability landscape today. As a speaker and advisor to the Sustainable Life Media, Sustainable Brands, LOHAS Forum, US Green Building Council, Good & Green Marketing, Go Green Expo, Opportunity Green and West Coast Green, Perkins has lead and collaborated with many thought leaders in this space. His keen insight into trends coupled with current market research allows New House to help you listen and find the conversations in which your audiences are engaged.
New House uses these skills to develop a strategy for finding your audience and directing you to exactly where they can best hear your message. Based on that knowledge, New House will guide you in developing your authentic message – to address where your company is currently green and where it needs to go.
Perkins will guide you along your company’s green path, working with experts in sustainability to determine the most important means to transform your companies story in a manner which resonates with all stakeholders.
In addition to his role as expert blogger for Fast Company Magazine and as co-author of the Green Heroes book project with eco-activist Laura Turner Seydel, Perkins has deep and trusted relationships across the country. Perkins has worked for both corporate, agency and non-profit organizations. This unique experience allows New House to guide your company into a more conscious form of capitalism all the while telling your authentic green story. His Women Are Saving The World Now project is connecting global audiences in a conversation about how feminine perspective is being utilized to help save the world.

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